Irrationally Predictable I Am
July 3rd, 2008 by JenniferLike a movie, I can’t get Predictably Irrational out of my head. Written by a MIT professor who writes like a smart, fun friend you’d enjoy swigging beers with at a cookout, it’s all about how people make predictable yet irrational decisions over and over again.
For example, I went to the store to buy underwear. Instead of getting a few good pairs, I ended up buying a six-pack of scratchy ones because it was like getting two free. But the reality is, I now have six pairs of crummy underwear buried in the back of the dresser.
Everywhere I look I make irrational decisions: Why did I buy that can of shaving cream for my legs when I know it’s going to leave rust stains in our shower that will take tons of scrubbing and drive me nuts? How come I keep running to Food Lion for stuff when I know it saves time and money doing one big shopping trip once a week? Why do I keep letting our son get away with not making his bed (well, I know why–because I don’t want to argue about it in the morning when we’re trying to get out the door).
We all make dumb choices, even MIT folks, the books shows. And it does give some tips on how to make wiser decisions. For example, I recently went out to lunch with my boss. I made sure that I ordered first because I knew that I would choose what I really wanted and not be influenced by my dining companion’s decision. Dan Ariely explains in his book that those who don’t order first tend to be less satisfied with their meals because oftentimes they feel compelled to differentiate their choice from others (”Oh, he ordered the salmon now I can’t get it”).
So, I may be making my kid’s bed until he’s 21, but at least I’ll enjoy eating in restaurants a little more now.
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